Marketing Automation Platform

A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technologies, and that number continues to grow.

According to a 2018 Forrester report, 55% of marketing decision-makers plan to increase their spending on technologies, with one-fifth of the respondents expecting to increase by 10 percent or more.

All of which is to say -- if you're not using marketing automation software in 2019, you might want to reconsider.

Our Marketing automation is built from grounds up to enable institutions automate their outward marketing campaigns. It helps manage responsive reactions/feedback for organically generated leads via multiple channels such website enquiry, bulk emailers, google ads, social campaign, inbound calls, etc. It uses email, sms & voice calling gateway/s to churn the prospects through recursive campaigns and maximise conversions. Using marketing automation platform, your institution can automate event oriented action responses such as mailer/s or sms based on a preset template.

“manage responsive reactions/feedback for organically generated leads via multiple channels such as website enquiry, bulk emailers, google ads, social campaign, inbound calls”

Our Marketing Automation Platform is an intelligent and response oriented digital marketing tool to enable institutions automate their outward marketing campaigns. It helps manage responsive reactions/feedback for organically generated leads via multiple channels such as website enquiry, bulk emailers, google ads, social campaign, inbound calls, etc. It uses email, sms & voice calling gateway/s to churn the leads from the raw database through recursive campaigns and maximise conversions. Using Our Marketing Automation Platform, your institution can automate event oriented action responses such as mailer/s or sms based on a preset template.

Our Marketing Automation Platform primarily helps you to
  • Qualify Leads: From a huge raw database, it can qualify the raw leads to more engaged leads - the lowest hanging fruits for your admissions team.
  • Instant & automated engagement: Different leads can have pre-set workflow/s based response mechanisms on the particular source/s to optimise conversion.
  • Churn leads: Enables recursive campaign strategies to keep pursuing digital engagement via different channels to get the maximum possible conversion
  • Data solidarity & private engagement: Using Our Marketing Automation Platform lead capture forms with your external vendors’ digital engagement, you enable privacy of all leads generated and eliminate the risk of data sharing without compromising on data availability for your internal stakeholders.
  • Data Validation: Tool does Auto Data Validation hence taking the Hard Bounce rate towards zero. It helps in avoiding mails getting into spam. Soft Bounces are constantly monitored and removed promptly upon multiple instances.
  • Track of Device Opened upon: Mobile/Desktop
  • Responsive Design: Adaptive to different screen sizes of Mobile, Computer, tablets etc
  • Dwell Time parameter: We keep a track of how much time was spent after opening the mail. Gives a good understanding of behaviour of user.